Tuesday, January 11, 2011

Introducing the New Blog

It has been some time since I've done any serious blogging, but I felt it was the time to return to this world. Something that I enjoyed in the past, but just didn't dedicate the time to do so.

Part of doing this again is partially motivated by practicing what I teach. In the classroom, I spend a lot of time discussing the importance of social media and the importance it plays in modern day marketing.Over time I'll be posting various thoughts and techniques in those regards, but also sharing my own personal experiences related to my life long career as a commercial communicator.

What is a commercial communicator? One of the things I describe about designers in the classroom is how they are more than just artists, but they are interpreters. They take an idea from a client and help facilitate a dialogue between the business and the consumer. When I went to school, we called it visual communications.

As the years and my experiences grew, I realized that it's more than just a visual experience that we as designers are responsible for, but it's also very much an emotional and psychological experience. My years in marketing taught me the importance of response and reaction. What seems like a beautiful way to tell a story by one person can be a most offensive thing to others. It is a responsibility for designers, photographers and artists to remind ourselves that the world is much larger than what we perceive it to be. We don't have to pander or cater to everyone out there. That's just not possible, but we need to be aware of them. The others, in a different context can be ourselves. Tolerance begins by understanding our own intolerances.

In the coming weeks, as I work on developing this new blog, I will be continuing to share my small tidbits at my twitter location. Please feel free to follow me and I'll reciprocate.

Thank you for visiting my blog.

T. Lam

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